Hi, I’m Allegra — a brand-obsessed human who can’t help but fall in love with discovering, consuming, and learning about all the deliciously good things in life.

This is my one-stop shop for everything I love — my tried-and-true city guides, my black book of all the people and things I gate keep in my life, the products I can’t live without, one-of-a-kind finds, and thoughtful gifts for everyone in your life.

Members get access to my ever-evolving open tabs — the things I’d buy if I were you — my personal rolodex of trusted, vetted, and genuinely special recommendations with CONTEXT. From where to stay on your next trip to Paris, to who to call to paint your apartment, plan a party, or customize the perfect hoodie — it’s all here.